Peter McGraw

Dr. Peter McGraw is an expert in the interdisciplinary fields of emotion and behavioral economics. McGraw’s research examines the interrelationship of judgment, emotion, and choice, with a focus on consumer behavior and public policy–from how the government is botching anti-terror policy to why couples overspend on their nuptials. Most recently, he has become a leading force in moving the study of humor from the niche to the mainstream. To do so, he founded The Humor Research Lab (HuRL).

McGraw, a professor at the University of Colorado Boulder, holds appointments in marketing and in psychology. He received a B.A. in psychology and M.Ed. in educational psychology from Rutgers University and an M.S. and Ph.D. in quantitative psychology from The Ohio State University. His post-doctoral training was conducted at Princeton’s Woodrow Wilson School. He teaches courses in decision making, consumer behavior, and marketing management.

He recently co-wrote The Humor Code: A Global Search for What Makes Things Funny.